In reading his post, I found he had trouble scraping failed Kickstarter projects. I had browsed through Hacker News and found a popular post by Dan Misener titled "Kickstarter hides failure". In my case, I was lucky to have found my link-worthy (and data-driven) content fairly quickly. I won't go into details of the technique, but the steps are as follows: Brian Dean popularized the marketing strategy he calls the Skyscraper Technique. You just have to bring more to the table.
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Blog posts that contained stats and data received 149% more social shares and 283% more backlinks." How to implement a data-driven content marketing strategy Step 1: Research "Out of all the text-based content I wrote on Quick Sprout, I noticed one thing. Neil Patel recently analyzed 614 posts he'd written on Quick Sprout and found that You can then further demonstrate your expertise in the area through an insightful analysis of the data. There is so much regurgitated crap out there (many bordering on plagiarism) that if you can write quality content backed up by research and data, you are automatically more credible in the eyes of the reader. And because data-based content makes you more
According to Majestic's Site Explorer, this post currently has 1,745 external backlinks from 202 referring domains.īut before I get to the exact steps I took to create this piece of viral content, it's important to point out why you would want to create data-based content.īecause you'll like be creating something Over 1,600 social media shares (not to mention the thousands of shares on the above media outlets).īoost my domain PageRank to PR 4, and the post itself has a PR 5. I also garnered mentions in Forbes, Wired, CNN and Reuters. As you can see, the bulk of the traffic came from Hacker News and Twitter shares:įast Company, Inc., Mashable, TechCrunch, and VentureBeat (which also syndicated my content). Here are the sources of the referral traffic for that week. I will outline the steps I took to create the post, including the emails I sent to pitch major media outlets so you can see the exact language I used.īut first, here are the stats for the first week that the post went live: This is a case study of how I leveraged a data-driven content marketing strategy to get 5,680 visitors in one day. Know a post I'd written was going to go viral? I'd heard enough horror stories about sites crashing due to an unexpected surge in traffic that I wasn't going to let it happen to me. Not with 100% certainty, but I'd had enough confidence it was going to happen that I upgraded my server at the last minute. It almost felt like I'd won the lottery, except I'd known it was going to happen. Traffic coming in from all over the world.ĥ,680 visitors on that first day. It was pure joy and exhilaration as I monitored the traffic in real-time.
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